INTELA RAISES $7.25 MILLION TO GROW EUROPEAN BUSINESS

SPORTINGBET FOUNDER MARK BLANDFORD JOINS AS NON-EXECUTIVE DIRECTOR

Intela Global Ltd (“Intela”), a performance-based lead generation and email marketing company, announces that it has raised $7.25m (£4.5m) in additional capital to fund European expansion and appointed Mark Blandford and James Stoddart to its board of directors. 

The completion of the fundraising will see $5 million of new equity invested by funds managed and advised by Bestport Ventures LLP (“Bestport”) whilst ETV Capital SA will provide facilities and loans amounting to $2.25 million. Jim Mansfield, founder and CEO of the Company, retains a majority shareholding.  With offices in Boulder Colorado and London, Intela was founded in 2006 and has since grown rapidly to become an internet marketing company with a strong reputation and more than $20 million in annual revenue. Intela is one of the leading email marketing companies in the UK. It designs and manages online campaigns encompassing email marketing, lead generation, and affiliate advertising for clients including the Accident Advice Helpline, Citroën, T-Mobile and William Hill.  

Following the successful fundraising, Mark Blandford and James Stoddart will join Intela’s board as non-executive directors. Mr. Blandford founded Sportingbet PLC in 1997 and later led its listing on the Alternative Investment Market of the London Stock Exchange (AIM).  In 2002, he was voted AIM Entrepreneur of the Year.  James Stoddart is a co-founder of Bestport and has extensive experience of investing in venture capital opportunities in the UK. Mr. Stoddart has backed a number of successful businesses including Active Hotels Ltd, Cassium Technologies Ltd, Mfuse and Dr Foster Ltd.  Jim Mansfield, CEO of Intela, commented “The new structure and the additional funding will enable Intela to further grow its business in Europe from its operational base in the US. It has a proven business model in the UK which it will now roll out to Australia, France, Spain and other European countries. This is an exciting phase in the development of Intela and we’re pleased to welcome Mark and James to our board.”  

James Stoddart, Partner, Bestport Ventures LLP, commented “Intela has experienced rapid growth and has excellent prospects to continue this by moving into the European market which continues to flourish, despite the current economic climate. Bestport has the opportunity to add value through our experience and contacts, as well as providing expansion capital to enable management to maximise their potential. By investing in strong management teams through the economic cycle we can help businesses capitalise on the best opportunities ahead of recovery and sustained growth.”  

For further information please visit www.intela.com

About Intela Global Ltd.

Intela is a performance-based lead generation and email marketing company based in London with its operational center at the base of the Rocky Mountains in Boulder, Colorado. In addition to the UK, Intela provides programs and distribution in the United States, France, Spain, Germany, Canada and Australia. Intela has the ability to acquire customers in numerous international markets using email marketing, Intela-owned web properties and promotions as well as the company’s multi-national affiliate network Crispads.com and our UK site, CrispAds.co.uk.

As a strong affiliate and developer of custom promotional and incentive properties, Intela has been able to provide affiliates with access to high paying unique programmes built by Intela and its stable of exclusive merchants.  Through CrispAds, Intela offers affiliates and merchants personal service and clear terms of payment and tracking.  Intela’s CrispAds programmes are ideal for affiliates of any traffic type and are particularly good for email, social media, hosted sites, co-registration, incentive and PPC.

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